Asia Pacific’s most exclusive jewellery sales event, Solitaire JewelGala will be launched in Hong Kong in September this year. Solitaire JewelGala 2009 is an exhibition, showcasing the world’s premium fine jewellery in an elegant environment to a select elite clientele.
Organised by Edipresse Solitaire Media, Solitaire JewelGala 2009, bypasses the mass-market approach of other shows in Asia, and instead focuses on the prime segment of high jewellery connoisseurs, in the process offering a unique direct selling opportunity for participating exhibitors.
The event held from September 22-24, targets the top 10% of the Asia-Pacific income scale – people with the taste for an exclusive lifestyle and the means to attain it. Employing a focused positioning and marketing strategy, Solitaire JewelGala 2009 will attract high jewellery professionals who are expected to attend the show during its first “trade-only” day.
Solitaire JewelGala 2009 is a private and special showcase to place participating jewellery exhibitors in direct contact with their prime customer target group. The event will provide an exclusive, cozy experience for affluent consumers and trade professionals to see, touch and buy high jewellery.
The first day is reserved for trade visitors only, followed by an evening cocktail event for exhibitors, selected trade insiders and a small, handpicked group of ultra-wealthy jewellery connoisseurs from the region. What a perfect opportunity to meet the right people in the right environment, and far away from the bustle of other shows!
Solitaire JewelGala 2009 - Days 2 & 3 are open to an upmarket public, consisting of jewellery lovers, members of society and invited VIPs. Exhibitors will be able to present their exquisite jewellery to the region’s most affluent and sell their pieces in an atmosphere of luxury and opulence.
Solitaire JewelGala 2009 coincides with the September Hong Kong Jewellery Show, but takes place in the 5-star Conrad Hong Kong, conveniently located five minutes away from the Hong Kong Convention & Exhibition Centre. The exhibition pieces are displayed within boutiquestyle, luxury booths, amidst other renowned jewellers and within Hong Kong’s central business district.
Why a new show?
This is the opportunity to meet Asia’s Elite – who are high net-worth individuals, who can afford the high-end jewellery on display. This is timely for jewelley companies to expand their reach in Asia and to build their brand. With a limited and selected number of exhibitors, brands present will get the attention they deserve, from both the consumers and the trade experts. Most importantly it’s the chance to network as the show attracts the region’s wealthiest and most prominent from within the industry and end consumers.
