Asia’s most exclusive jewellery sales event, Solitaire JewelGala will be launched in Shanghai, China in December this year (2010). Solitaire JewelGala 2010 is an exhibition, showcasing the world’s premium fine jewellery in an elegant environment to a select elite clientele.

Organised by Edipresse Singapore, Solitaire JewelGala 2010, bypasses the mass-market approach of other shows in Asia, and instead focuses on the prime segment of high jewellery connoisseurs, in the process offering a unique direct selling opportunity for participating exhibitors.

The event will be held on 3-5 December, targeting the top 10% of the Chinese income scale.

Solitaire JewelGala 2010 is a private and special showcase to place participating jewellery exhibitors in direct contact with their prime customer target group. The event will provide an exclusive, cozy experience for affluent consumers and trade professionals to see, touch and buy high jewellery.

Solitaire JewelGala 2010 is open to an upmarket public, consisting of jewellery lovers, members of society and invited VIPs. Exhibitors will be able to present their exquisite jewellery to the region’s most affluent and sell their pieces in an atmosphere of luxury and opulence.

The exhibition pieces in Solitaire JewelGala 2010 are displayed within boutique-style, luxury booths, amidst other renowned jewellers and within Shanghai's central business district.

This is the opportunity to meet China’s Elite - high net-worth individuals, who can afford the high-end jewellery on display. This is timely for jewelley companies to expand their reach in China and to build their brands. With a limited and selected number of exhibitors, the brands present will get the attention they deserve, from both the consumers and the trade experts. Most importantly it’s the chance to network as the show attracts the region’s wealthiest and most prominent from within the industry and end consumers.